You’re good at your work, but the business side feels heavier than it should.
Maybe you’re:
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a therapist moving into private practice and unsure how to articulate your niche
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a nonprofit leader juggling donors, communications, and growth with limited infrastructure
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a small business owner who lost momentum after a pivot or partnership change
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running on instinct instead of systems
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drowning in ideas but unclear where to focus
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tired of doing everything yourself
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undercharging because your value is hard to explain
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craving clarity and a plan that actually fits your capacity
You don’t need another generic marketing course.
You need someone who can step into the mess with you, make sense of it, and help you build something that feels aligned and workable.
What I Do
Hi, I'm Chloé, and I work with thoughtful, mission-driven people at moments of transition or bottleneck.
Together, we clarify direction, articulate who you are and who you serve, and build the practical infrastructure your work needs to grow without burning you out.
That might look like:
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defining your niche and ideal audience
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shaping your brand voice and messaging
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writing website copy and creating simple, cohesive design
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mapping referral or fundraising strategies
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building donor or client systems
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creating communication templates
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outlining marketing plans and sales funnels
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developing budgets and growth scenarios
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cleaning up operations so they support you instead of draining you
The goal is always the same: clarity, momentum, and sustainability.
Who I Work With
Nonprofits & Community Organizations
Volunteer-run or lean teams who need clearer messaging, donor systems, campaign strategy, and operations that actually work at your scale.
Therapists & Group Practices
Clinicians moving into private practice or feeling stuck in growth. We clarify your niche, rebuild your site and referral strategy, and create systems that let you focus on clinical work instead of constant marketing panic.
Small & Creative Businesses
Studios, consultants, and founders who are great at their craft but overwhelmed by the business side. We reset direction, simplify marketing, and build structures that match how you actually operate.
My Approach
I come to this work with a mix of strategic thinking, creative design, and a deep understanding of how humans actually make decisions when they’re tired, burned out, or overwhelmed.
I care about:
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alignment over hustle
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growth that fits real capacity
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systems that feel humane
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language that sounds like you
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design that works, not just decorates
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plans you can realistically maintain
I’m especially good at stepping into early-stage or messy situations, synthesizing quickly, and helping people see their work more clearly than they could on their own.
How It Works
Working together starts with a simple conversation. We’ll use an introductory call to talk through what’s currently feeling stuck, identify where clarity and support would make the biggest difference, and see whether my experience and approach are a good fit for your needs.
If it makes sense to move forward, we’ll define a scope of work that is grounded in your goals and capacity, realistic for your team and budget, and designed to create momentum (not overwhelm). My role is to help you think clearly, decide intentionally, and implement what matters most.
The work begins!
Some clients need short-term, focused support. Others benefit from deeper, ongoing collaboration. Either way, the goal is the same: sustainable progress that actually sticks.
